In preparing for battle I have always found that plans are useless, but planning is indispensable” attrib. Dwight D. Eisenhower, 1962
Often businesses or careers find themselves following a path of organic development or growth. A journey that is good enough to stay on, without necessarily being the ideal one. Of course circumstance and serendipity can intervene and many of the best opportunities are unexpected. But there is value in following a path that has been chosen rather than one that just happens.
Above all, this is because you tend to get to where you’re trying to get to. Motor racers call this target fixation: you naturally go to the point that you’re looking at (and if it’s the wrong point you’ll go there too). And your intuition is often a poor judge of where the next step should be; racers learn to follow conscious learnt behaviours rather than using their instincts in an emergency.